Google has officially rolled out its March 2024 Core Update, one of the most significant changes to its search algorithm in recent years. This update is focused on improving the overall quality of search results, reducing spammy or unhelpful content, and prioritizing sites that demonstrate real-world value to users. For SEO professionals and businesses alike, this means doubling down on high-quality, original content that satisfies search intent.

At Socal Digital, we’re already seeing shifts across rankings as this update continues to roll out. Pages with thin content, excessive automation, or aggressive affiliate linking have been hit hardest, while those focused on user experience and helpfulness have seen gains. It’s a strong reminder that long-term SEO success depends on quality and relevance—not shortcuts or keyword stuffing.